Our mission is to pave the way for an optimal tourist experience by providing the information from all tourist systems on all output channels. For this purpose, we create a standardized interconnectivity of the relevant, touristic databases in order to reduce technical boundaries and to link the touristic actors on the working level.
About the TTA
The Tourism Tech Alliance (TTA) is the voice of the tourism technology industry. We are committed to fair competition and transparent communication in order to support innovation and putting the consumer at the heart of everything we do. We represent the leading innovators in tourism technology, including platforms, web agencies, booking systems and data hubs.
We connect members' platforms in both directions through the use of a permanent interface. The platforms make the data structures compatible with each other so that much of the data can be synchronized with only minimal effort. Any further customization of these data structures for customer projects is either mapped to the common structure or simply not transferred. The connectors can be activated with just a few input fields when a valid account is available on both systems. Data synchronizes in each direction once the connector becomes active.
Together, the members of the TTA are redefining the "standard". Namely, the standard of how we transport data among each other. We are not defining THE ONE data model for tourism as the standard, but the way data is exchanged between TTA member platforms. Because that is what we do every day, transport data. So we see a TTA standard as a dynamic construct that can and should constantly adapt with user requirements. This results in several standards, one between each of two platforms. For each data type and for each platform there is a defined data model. The connector is then based on this data model per data type and then transports the data between the selected platforms.
All TTA members
The TTA was set up in 2022 by its founding members, Outdooractive, neusta destination.one, Infomax and Land in Sicht. Between them they cover a large portion of available tourism databases and projects in Germany as well as parts of Austria and Switzerland. The group quickly agreed that the current practice of laboriously establishing multiple individual interfaces is not scalable and that the Open Data projects of the federal states and countries were also not a solution. The view was that just as the travel industry had managed to establish a standard for bookable data years ago - and the data flow into all systems had been working for a long time - it was time that the tourism industry followed suit.
The participating platforms are:
- Land in Sicht - mein.toubiz
- Infomax - imx.plattform
- neusta destination.one - destination.data
- Digitize the Planet
The TTA Connector redefines the way to build and use interfaces. Using the Connector is not only cheaper than setting up an individual interface, it is also faster and more reliable. The Connector is available almost immediately and can be activated with little effort. The standardized data model also makes it more reliable in data exchange.
No, the existing interfaces will continue to work and are not affected by the Connectors for the time being. The Connectors mainly concern the setup of new interfaces and the question of how the databases will be connected in the future and how data will be exchanged in a uniform standard. However, you are welcome to talk to your responsible contact to find out about the advantages of a changeover - possibly in the course of further product enhancements.
The minimum requirement for using the Connectors is a licensed and valid account with both platforms that are to be linked. Talk to your contact person about any costs for activating the connector. This decision is made by each platform on its own. However, the use of the Connector is more favorable than an individual interface on all platforms involved.
Each platform makes this decision for itself. Talk to your responsible contact person.
A connector is used to transfer data between two systems of the same organization, for example a DMO. This means that the DMO maintains data in system A and other data in system B. System B, in turn, is the source of content for an application. In order to now also play out the data from system A in the application, the DMO can transfer the data between the two systems using a connector in order to make it available to the application.
The connector is not intended to transfer data from system A of DMO 1 to system B of DMO 2
Next steps and new members
The first connectors are already in operation transferring data on behalf of an initial group of customers. The technicians have implemented a model that makes it easy for other members join the TTA standard. This means that more technology providers are now following in connecting to the TTA - and on an international level.
Are you a technology provider and interested in the TTA and Connectors?
Feel free to contact us via the contact form.