Transformation of the global tourism market

We put the user first and make sure that tourist information is available where it is needed.

Our mission is to pave the way for an optimal tourist experience by providing the information from all tourist systems on all output channels. For this purpose, we create a standardized interconnectivity of the relevant, touristic databases in order to reduce technical boundaries and to link the touristic actors on the working level. 

About the TTA

The Tourism Tech Alliance (TTA) is the voice of the tourism technology industry. We are committed to fair competition and transparent communication in order to support innovation and putting the consumer at the heart of everything we do. We represent the leading innovators in tourism technology, including platforms, web agencies, booking systems and data hubs. 

The connectors

We connect members' platforms in both directions through the use of a permanent interface. The platforms make the data structures compatible with each other so that much of the data can be synchronized with only minimal effort. Any further customization of these data structures for customer projects is either mapped to the common structure or simply not transferred. The connectors can be activated with just a few input fields when a valid account is available on both systems. Data synchronizes in each direction once the connector becomes active.

The TTA-standard 

Together, the members of the TTA are redefining the "standard". Namely, the standard of how we transport data among each other. We are not defining THE ONE data model for tourism as the standard, but the way data is exchanged between TTA member platforms. Because that is what we do every day, transport data. So we see a TTA standard as a dynamic construct that can and should constantly adapt with user requirements. This results in several standards, one between each of two platforms. For each data type and for each platform there is a defined data model. The connector is then based on this data model per data type and then transports the data between the selected platforms. 

All TTA members

The TTA was set up in 2022 by its founding members, Outdooractive, neusta, Infomax and Land in Sicht. Between them they cover a large portion of available tourism databases and projects in Germany as well as parts of Austria and Switzerland. The group quickly agreed that the current practice of laboriously establishing multiple individual interfaces is not scalable and that the Open Data projects of the federal states and countries were also not a solution. The view was that just as the travel industry had managed to establish a standard for bookable data years ago - and the data flow into all systems had been working for a long time - it was time that the tourism industry followed suit.


Next steps and new members

The first connectors are already in operation transferring data on behalf of an initial group of customers. The technicians have implemented a model that makes it easy for other members  join the TTA standard. This means that more technology providers are now following in connecting to the TTA - and on an international level. 


Are you a technology provider and interested in the TTA and Connectors?
Feel free to contact us via the contact form. 

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